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Sean Biehle

The Evolution of Integrated Marketing Campaigns - 0 views

www.talentzoo.com/...Integrated-Marketing-Campaigns

media socialmedia marketing integratedmarketing icm advertising cd

shared by Sean Biehle on 10 Jan 11 - No Cached
  • Sean Biehle on 10 Jan 11
     
    Integrated marketing is no longer about using multiple media to promote the same message, but leveraging one or media (TV, print) to promote another medium (web) or vice versa. Nice overview of ICM from Jared Kohn.
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