Integrated marketing is no longer about using multiple media to promote the same message, but leveraging one or media (TV, print) to promote another medium (web) or vice versa. Nice overview of ICM from Jared Kohn.
Designed to help developers create, test, and launch mobile-ad campaigns on Apple's iAd platform, iAd Producer is freely available to any paid member of Apple's iOS Developer Program.
The 20 person shop crafts Twitter-based campaigns for brands leveraging a stable of celebrity endorsers. Reality TV star Kim Kardashian collects nearly $10K per tweet.