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Becky Singson

10 Awesome Ad Campaigns You've Never Heard Of - 0 views

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    Crafty ad campaigns, many in unlikely places. 
Sean Biehle

Mentoring Program Turns Cameras on Its Young Clients - 0 views

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    For the first time in its 100-year history, Big Brothers and Big Sisters is actively soliciting donations through a national advertising campaign.
Sean Biehle

The Evolution of Integrated Marketing Campaigns - 0 views

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    Integrated marketing is no longer about using multiple media to promote the same message, but leveraging one or media (TV, print) to promote another medium (web) or vice versa. Nice overview of ICM from Jared Kohn.
Sean Biehle

Apples Introduces Tool for Creating iAd Mobile Ads - 0 views

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    Designed to help developers create, test, and launch mobile-ad campaigns on Apple's iAd platform, iAd Producer is freely available to any paid member of Apple's iOS Developer Program.
Sean Biehle

Ad.ly: The Art of Advertising on Twitter - 0 views

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    The 20 person shop crafts Twitter-based campaigns for brands leveraging a stable of celebrity endorsers. Reality TV star Kim Kardashian collects nearly $10K per tweet.
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