We've all seen it: ads that show up on your side bar of some product you just googled 10 minutes ago. This is the age of digital advertising and businesses pay big money to target you in that way.
I will just copy and paste their summary, because it is so much better than anything I could write. "By incorporating the cognitive computing capabilities into a mobile app that allow search results to respond to context, a range of new possibilities are opened. Natural language processing (searching by voice) and advanced data analysis can assess a customer's relationship with the brand and place personalized context around responses to questions they ask."
This is an amazing idea, which will most assuredly bring with it success, as Watson has already been used by major companies in a variety of ways. By assessing the way consumers think, this application will be able to think ahead in terms of what the consumers will want to buy next - and how they will buy it (in store, or online).
I will just copy and paste their summary, because it is so much better than anything I could write. "By incorporating the cognitive computing capabilities into a mobile app that allow search results to respond to context, a range of new possibilities are opened. Natural language processing (searching by voice) and advanced data analysis can assess a customer's relationship with the brand and place personalized context around responses to questions they ask."
This is an amazing idea, which will most assuredly bring with it success, as Watson has already been used by major companies in a variety of ways. By assessing the way consumers think, this application will be able to think ahead in terms of what the consumers will want to buy next - and how they will buy it (in store, or online).
Literally the most awesome things that have come out of selling groceries - for example: In-store geofencing using Apple's iBeacon protocol
Mass customization to deliver personalized products to every customer
The mobile shopping revolution.
Some of the things that could in turn become trends in the future.
Literally the most awesome things that have come out of selling groceries - for example: In-store geofencing using Apple's iBeacon protocol
Mass customization to deliver personalized products to every customer
The mobile shopping revolution.
Some of the things that could in turn become trends in the future.