The internet has really taken over the retail world. I grew up walking to BlockBuster on the weekends and getting a couple of movies for the weekend, now I just log onto Netflix and can watch instantly
I think Netflix was the biggest game changer in the movie world. They're company was the first and one of the only to offer you movies instantly. We're a very "instantaneous" want it now kind of generation and Netflix fills that idea
Businesses are using the powert of the internet and sites like pinterest to increase sells. A pinterest board with real people wearing a company's clothes will be repinned and show where the outfits were bought. It makes online shopping seem more real
This article talks about how a business that sells makeup, something you inherently want to do in person to get just right, has found a place in the digital market.
I think Jackthreads does an amazing job of targetting their audience. It's an app for men in their 20s-30s that shows popular clothing items and provides the ease of buying from a phone. It's quick and doens't overwhelm anyone with too many options