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Brian Massey

Convert Abandoned Visitors With 3 Surprisingly Underused Proven Technologies - 0 views

blog.kissmetrics.com/convert-abandoned-visitors

exit-intent abandonment remarketing persistent cart

shared by Brian Massey on 25 Oct 14 - No Cached
  • Brian Massey on 25 Oct 14
     
    Three strategies that keep you from losing some of your hard-won visitors from our friends at KISSMetrics. Exit-intent Technology more Persistent Cookies (cookies tend to persist around my waste) Ad Remarketing
Brian Massey

The Top 5 Website UX Trends of 2012 | UX Magazine - 0 views

uxmag.com/...op-5-website-ux-trends-of-2012

conversion marketing website trends ux

shared by Brian Massey on 29 Dec 12 - No Cached
  • Brian Massey on 29 Dec 12
     
    While good UX (User eXperience) does not always translate into higher conversion rates or revenue per visit (RPV), these trends point to excellent hypotheses for what MIGHT increase the performance of your site.

    Single Page Sites: Simplicity is often a great way to increase conversion rates Infinite scrolling: Consider this for category pages. I haven't tested this yet. Persistent top nav: I am very curious to see if this increases CR and RPV. Let me know if you've tested it. Web 2.0 Aesthetics: I hope this includes the rotating banners at the top of so many sites. Typography Returns: Your message is the most important part of your conversion optimization plan. Typography can help... or hurt
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