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@theGrok writes: "We opened the first CRO agency in 1998. We no longer offer CRO services to clients. We still have a lot of friends in the industry. It's likely some of them will disagree with the way we approach it. That's OK! The goal of this post it help you hire a CRO agency that is a great fit."

Bryan and Jeffrey Eisenberg are the reason I'm in this business. I'm grateful, and many of our clients, current and past, are grateful. So, I can't think of a better source for guidance in this industry.

I often rail against the gratuitous use of social media icons on Ecommerce sites. It takes people away from your site for little real benefit. The folks at Monetate do a great job of summarizing the best way to use social for the good of your business and of your visitors.

Inexpensive on-page reviews like Bazaarvoice

This is just one example of how copy on techniical topics can be made fun, interesting and easy to read. Split-testing is an important tool, but notice how Danny presents the topic and keeps you reading. This is how your site should work.