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in title, tags, annotations or url3 Ways To Increase Conversion If Your Prices Are Not The Cheapest On The Market - Conversion Team - 1 views
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@conversion_team It's easy to cut prices.It's hard to build up the value of what you offer in words and images. If you can occupy the high-price category in your niche, life gets much easier.
So, I was pleased to find this article which makes a bold statement: "Avoid Best Practice Conversion Rate Optimization"
What?
While your competitors are testing button color, you can be comparing yourself to the competition, being open about your profits, and doing the math for your visitors.
Best practices only get you so far. Here are some alternatives for online success.
Karon Thackston: Phrasing Discount Offers for Maximum Results by Getentrepreneurial.com - newsle - 0 views
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How you phrase a discount is a powerful way to increase conversions. Some visitors do not like to do math, or will do it wrong. Therefore, offering 20% off is less effective than save $18. However, high discounts (50%, 90%) may draw buyers more powerfully than the dollar value.
You have to find out for yourself.
Karon offers a nice list of alternatives and some links to research for your enjoyment.
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Google has laid it out very clearly: If your landing pages are good, they will send you more traffic for less money. You don't have to be a math genius to figure out the importance of conversion optimization anymore.