@theGrok writes: "We opened the first CRO agency in 1998. We no longer offer CRO services to clients. We still have a lot of friends in the industry. It's likely some of them will disagree with the way we approach it. That's OK! The goal of this post it help you hire a CRO agency that is a great fit."
Bryan and Jeffrey Eisenberg are the reason I'm in this business. I'm grateful, and many of our clients, current and past, are grateful. So, I can't think of a better source for guidance in this industry.
I often rail against the gratuitous use of social media icons on Ecommerce sites. It takes people away from your site for little real benefit. The folks at Monetate do a great job of summarizing the best way to use social for the good of your business and of your visitors.
This is just one example of how copy on techniical topics can be made fun, interesting and easy to read. Split-testing is an important tool, but notice how Danny presents the topic and keeps you reading. This is how your site should work.
Bryan and Jeffrey Eisenberg are the reason I'm in this business. I'm grateful, and many of our clients, current and past, are grateful. So, I can't think of a better source for guidance in this industry.