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Ironically, one of the best models for agility and persuasion is found offline, in the world of traditional retailing. Merchandisers at brick-and-mortar chains continually experiment with displays and layouts, offers and messaging, in order to find what works best at each store, then share their findings among stores.

 @peeplaja has just saved you a whole lot of time. He's done the research and found the studies that you can use to refute the often poor advice your designers are giving your Web team.

Spend some time with this post and the links he references if you want to consistently create effective, high-converting websites.

 @sitetuners offers a great way to look at conversions and landing pages through the eyes of cating. Don't propose on the first date. Suit Up! Show that you're the perfect match. Go for the second date. Read on to find out what this all means to your website.

How to present information on a Web page.

This article is almost impossible to read because of an animated image in the center of the text. Fortunately, this is not a mistake. It underscores that adding motion to your pages makes it hard to focus on the message of the page.

I hope you'll get a chuckle from this as I did.