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Email marketing frequency and cadence defined | DMA Email Marketing Council Blog - 0 views

dmaemailblog.com/...ur-email-frequency-and-cadence

email frequency email marketing

shared by Brian Massey on 16 Nov 11 - No Cached

Brian Massey on 16 Nov 11

@tawatson This is a smart way to look at email frequency. I especially like having a "maximum time between emails."

<div class="cArrow"> </div><div class="cContentInner"> @tawatson This is a smart way to look at email frequency. I especially like having a "maximum time between emails." </div>

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Zara: A Usability Case Study - 0 views

uxdesign.cc/bility-case-study-981b7ca93db8

shared by Brian Massey on 12 Mar 17 - No Cached

Brian Massey on 12 Mar 17

The steps we take as conversion optimizers look suspiciously like designers. Each of theses steps can use more data, though:User PersonasJob StoriesUsability TestingAffinity Mapping2x2 AnalysisProblem DefinitionIdeate & CreateMockupsPrototypeValidateOur task is to execute on this with high frequency and make small changes as we go to learn what moves the needle.

<div class="cArrow"> </div><div class="cContentInner">The steps we take as conversion optimizers look suspiciously like designers. Each of theses steps can use more data, though:User PersonasJob StoriesUsability TestingAffinity Mapping2x2 AnalysisProblem DefinitionIdeate & CreateMockupsPrototypeValidateOur task is to execute on this with high frequency and make small changes as we go to learn what moves the needle.</div>

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