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Brian Massey

Colleges Rehab Their Web Sites for Major Payoffs - Technology - The Chronicle of Higher Education - 0 views

chronicle.com/...127170

colleges web analytics

shared by Brian Massey on 24 Jun 14 - No Cached
  • Brian Massey on 24 Jun 14
     
    We've had the privilege of working with several colleges to optimize their websites. The lessons laid out in this article cannot be overstated. According to SpyFu.com, of 5,050 websites in the "University" and "College" industries who spend more than $5000 per month on search ads, only 275 have split testing software installed. However, 4,208 have some form of web analytics software installed.

    The bottom line is that those universities who are involved in testing their sites are going to win more top students to graduate and undergraduate programs.

    "Many private universities spend upward of $2,000 to recruit each student who enrolls." A little optimization will go a long way.
Brian Massey

100 Incredible Lectures from the World's Top Scientists | Best Colleges Online - 0 views

www.bestcollegesonline.com/...from-the-worlds-top-scientists

shared by Brian Massey on 18 Jun 09 - Cached
  • Brian Massey on 18 Jun 09
     
    Great page for lead generation.
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