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In my new book -- see preview on Facebook -- I isolate five conversion signatures, one of which is right for your website. One is the Site as a Service signature, and the first conversion strategy is "Turn Visitors into Tryers."

This case study bears out the importance of that strategy. SaaS sites have an advantage over ecommerce sites in that their visitors can try the product right there on site. Why not offer a trial? Find out the other strategies in a free video introducing the book's core concepts.

The steps we take as conversion optimizers look suspiciously like designers. Each of theses steps can use more data, though:User PersonasJob StoriesUsability TestingAffinity Mapping2x2 AnalysisProblem DefinitionIdeate & CreateMockupsPrototypeValidateOur task is to execute on this with high frequency and make small changes as we go to learn what moves the needle.

 @conversionIQ has a list of ecommerce sites that seem to be doing things right. These are sites that follow best practices, and thus we would assume they are enjoying high conversion rates and strong revenue per visit.

Of course, if we were to make a list of 50 ways your site could improve its conversion rate and RPV, we'd be right on about 25 of them. That's why we always back our recommendations up with a series of A/B or split tests.

Nonetheless, it's always good to look at those online athletes that are at the top of their game.

Would you like a free strategy session with a Conversion Scientist?

How tracking view-throughs of an invisible ad can tell you how much error there is in your view-through analytics.