When I started considering different topics for TEDxTransmedia 2011, I always ended up in the same direction: the power of extending transmedia properties to areas beyond simple entertainment, exploring the potentials of a transmedial approach to actively help shape a better future.
Transmedia has the power to create pro-active communities and to connect generations; and with three typical Italian trademarks PASSION, COURAGE and MAGIC, to make the world better. Rome, for its history, is the Italian town that best enfolds these characteristics therefore I considered to hold the event there.
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