Cited by Henry Jenkins in talk 15 May in London at U Westminster as example of how brands/corp entities are recognizing the power of spreadabilty & participatory culture. Lionsgate rescinded its cease & desist after it recognized it couldn't control the messaging around Hunger Games.
USC began the season with expectations of playing for a BCS title. No one anticipated the Trojans would be 6-3 heading into their final three regular-season games. Fans aren't the only ones disappointed; so is the head coach.
Matt Barkley put up big numbers against the Wildcats, but still has room to grow. USC Trojans quarterback Matt Barkley put up some impressive numbers against the Arizona Wildcats on Saturday, throwing for 493 yards and three touchdowns.