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Sydney Goldman

MediaPost Publications Nissan Re-Boots The Heisman House In Dallas 09/05/2012 - 0 views

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    Interesting article about the heisman house, a fan reaching marketing tool used by heisman, nissan, and espn
Kathi Berens

Petition: Lionsgate: Don't Stop Hunger Games Fans From Fighting Hunger! | Change.org - 0 views

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    Cited by Henry Jenkins in talk 15 May in London at U Westminster as example of how brands/corp entities are recognizing the power of spreadabilty & participatory culture.  Lionsgate rescinded its cease & desist after it recognized it couldn't control the messaging around Hunger Games.
Kathi Berens

Secret's Anti-Bullying Push Seems to Engage Facebook Fans | News - Advertising Age - 0 views

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    The particular form of Secret deodorant associated w the campaign saw a huge jump in sales.  This Ad Age article emphasizes total brand perf. 
Jennah Blau

USC's football season wasn't supposed to play out like this... - 0 views

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    USC began the season with expectations of playing for a BCS title. No one anticipated the Trojans would be 6-3 heading into their final three regular-season games. Fans aren't the only ones disappointed; so is the head coach.
jacob fre

USC vs. Arizona: Trojans fans expect more from Lane Kiffin, Matt Barkley - 0 views

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    Matt Barkley put up big numbers against the Wildcats, but still has room to grow. USC Trojans quarterback Matt Barkley put up some impressive numbers against the Arizona Wildcats on Saturday, throwing for 493 yards and three touchdowns.
jennifer koobie

USC's Matt Barkley says his play's the thing in Heisman campaign - latimes.com - 0 views

  • But USC also is attempting to avoid oversaturation.
  • For all his willingness to engage fans and reporters, Barkley said his approach this season would be simple: "Just shut up and do work."
Kathi Berens

Confessions of an Aca/Fan: Archives: Internet Blackout: SOPA, Reddit, and Networked (Po... - 0 views

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    Excellent overview by Annenberg Ph.D. candidate Alex Leavitt.
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