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Marvel Comics, DC Comics, Dark Horse Comics, Image Comics, IDW Publishing, Dynamite Entertainment, Valiant Entertainment, Avatar, and Aspen Studios distribute 100% of their comic store orders through Diamond.

I see it as a restart for the whole industry. We’ve always had an industry that was the Rodney Dangerfield of pop culture, but in recent years we had gained tremendous respect as movies paved the way to show comics to the world.

“one thing this has done is laid bare the supply chain and how things work.

roth appreciated the positive message but reiterated that retailers operated on slim margins, and a 20-30% drop in business could be a disaster. This led to a rather curious exchange from Geppi about back issues. “Don’t underestimate the retailer’s survival instinct. Many of them are subsidizing their lack of new product with back issues and stuff like that.” I guess he meant…graphic novels too, but never mentioned them. Diamond is only 40% of the product at some stores, and they are really pop culture stores