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For the first time, however, comcis represent less than half the comcis market, when digital and crowdfunding are factored in.

Reports that comics are dying are total horseshit. • These numbers are still only what Avengers: Endgame made in a week or so.

Sales in the book channel, which includes chain bookstores, mass merchants, major online retailers, and Scholastic Book Fairs, were up by double digits, with sales of kids graphic novels the biggest factor.

I see it as a restart for the whole industry. We’ve always had an industry that was the Rodney Dangerfield of pop culture, but in recent years we had gained tremendous respect as movies paved the way to show comics to the world.

“one thing this has done is laid bare the supply chain and how things work.

roth appreciated the positive message but reiterated that retailers operated on slim margins, and a 20-30% drop in business could be a disaster. This led to a rather curious exchange from Geppi about back issues. “Don’t underestimate the retailer’s survival instinct. Many of them are subsidizing their lack of new product with back issues and stuff like that.” I guess he meant…graphic novels too, but never mentioned them. Diamond is only 40% of the product at some stores, and they are really pop culture stores

Tze has said that part of the business model is translating the IP into other media. Did that play a role in deciding what projects to take on?

Things have become more and more easily conceivable as other media. It doesn’t feel like there’s much of a barrier to media development anymore when you look at what’s being developed. Because of the thirst for content producers are actually open to some pretty wild things.

Media development is definitely something we want to put that on the table. It’s something that a lot of creators are interested in pursuing and as such it has to be part of the discussion. But first and foremost, we’re always adamant that our books have to stand as comics.

As part of this, DC is also changing 'New Comic Book Day' for their titles at least, from Wednesday to Tuesday. The reason given is to "synced up release dates across all our retail channels."

While DC seems to be signaling a significant move into true digital-first original content, it's now the relatively quiet Marvel that's making the initial move.