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the Enterprise 2.0 story is primarily aimed at knowledge workers engaged in complex, collaborative projects which have had few effective software tools until recently, in other words strategic business activities. Industries like finance, government, civil engineering, transportation, and many others are trend to be top heavy with this kind of worker and are likely the last major bastions of productivity gains in modern economies, if the right solutions can be brought to bear. In other words, Enterprise 2.0 can help some of our most important and most valuable workers do better work while providing more value to the organization as a whole.

innovation in social and collaborative systems is almost exclusively coming from the consumer Web

SharePoint was designed before we had learned many of the modern social computing lessons

Quick Human Answers

Friendsourcing- Last Tuesday, I asked about a web designer for a project. I got back 14 emails in 10 minutes from different sources on Twitter.

Direct People to Good Causes- I’ve seen plenty of posts of someone doing a walk for hunger or a collection for diabetes.

Community, communication, consideration. The three founding principals of marketing your blog to an audience, whether general, or specific. People want to get be a part of the next thing, so give them a chance. 1. Community Whether you start up your own community, or join others, via means of MyBlogLog, MySpace, LinkedIn, Xing and others, this is a guaranteed and proven way to get visitors, to get hits, impressions, and often quality traffic, because you know that these people haven’t just clicked on a random link or search engine listing, but have seen you or your website’s profile, and followed it through to your homepage/landing page. The best ways to get the profiles themselves noticed? See below… 2. Communication I don’t mean ’spam’ by this either. Get involved in genuine discussions, with other people of similar interests, start up a civilized, profitable, knowledgeable discussion, then when you’re finished, ask if they’d take a look at your blog or website. You’d be surprised how many loyal readers have come to my own blog in this way. Simply leave comments in communities, on social networks, on other blogs, etc. Still not quite your way of dealing with people? 3. Considering All the time, you have to consider the reader. Who are you writing for? The reader. Who will be navigating your blog? The reader. Who should you devote your time, energy and attention to? The reader. Consideration is important, and you can show this in many ways. Either by having a clutter-free, easy-to-follow design, or you could alternatively try getting the readers involved, by asking questions in blog posts, or website statements, and opening up comments. If people comment, strike up a conversation with them, and keep them coming back. Answer their queries and requests with solid, reliable, dependable answers, and take note of the feedback they leave by using it, and putting it into action. If someone states that your text is hard to read, change the colour to stop it clashing so much with the background, or simply make it slightly larger. There are lots of ways you can show consideration to your audience, and it shows just how loyal you are to your readers through this. If someone spots an inaccuracy in a blog post and tells you, don’t be lazy. Go change it! They’ll keep coming back, they’ll tell their friends, and in turn this C will do word-of-mouth marketing wonders. The Element of Surprise You’ve looked at both SEO, content and the ‘C’s now, but my last tip is probably what has brought me the large majority of my visitors, both loyal and one-off traffic hoppers. Differentiate yourself, do something different. Be daring, be random! Try something wild, or something completely unheard of, whether it’s outrageous, or greatly beneficial to the reader. Sometimes, even beneficial to the writer! (http://www.techzi.net/donations/) Mad things work out great sometimes, other times, they really can lower your reputation, so it’s time to take calculated risks here. My advice? Follow your instincts. Be an entrepreneur. Take that risk. Make it happen. Throw a competition (http://www.techzi.net/competition/), for all the good it will do. Stand out and be different. Darren will sure know what I mean by that…

I "prune" feeds as I go and aim not to increase the number of feeds. If a new feed comes in, one must go that session. My main criteria for deciding which feed will go is the last updated date - if the feed hasn't been updated for weeks, it's a gonner. There's enough natural attrition using this criteria to let 1 or 2 new feeds every couple of weeks.

Techmeme - two or three times daily. Tells me what's hot and what's not.

My del.icio.us network - once daily. I use this page to find out which links "my network" of human bookmarkers (my del.icio.us people) have bookmarked that use use links as recommended reading. Some of these will point to stuff I've already read in my RSS reader (or is waiting to be read), but it works for me as a quick hit for good reading recommendations.

if an organization doesn't get these things right, then whether they are using what many see as the "old Notes" or the "new SharePoint", disaster will result. The inherent flexibility of both platforms means that they can be used for great ends and to return great business and individual user benefits, or that same flexibility can result in really bad things happening. Many organizations have been down that route already with Notes, and many organizations are looking at SharePoint as a way of magically fixing all of those issues. It's not going to happen, because the key isn't in the technology ... it's in how it is introduced, embraced, talked about, trained on, and more. In general, if you can't get it right in Notes, you won't get it right in SharePoint

two independent analyst firms have issued warnings about SharePoint in the last two months. I hope organizations are taking note