Brainstorming: 3 common mistakes that companies make - October 1, 2006 - 0 views
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Here are the three mistakes that cripple brainstorming. No trained facilitator. One of the key tenets of Osborn's approach is assigning a trained facilitator to guide the sessions. But most corporate brainstorming is led by someone who has little understanding of the process or by a manager who has a vested interest in the outcome. "People are uncomfortable sharing wild ideas in front of their boss,"
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"Some of the best brainstorming sessions I've been involved in asked me to send my ideas via e-mail before we came together," Wilson says.
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