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Here are the three mistakes that cripple brainstorming. No trained facilitator. One of the key tenets of Osborn's approach is assigning a trained facilitator to guide the sessions. But most corporate brainstorming is led by someone who has little understanding of the process or by a manager who has a vested interest in the outcome. "People are uncomfortable sharing wild ideas in front of their boss,"

"Some of the best brainstorming sessions I've been involved in asked me to send my ideas via e-mail before we came together," Wilson says.