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Maximillian Kaizen

Participatory Urbanism - 0 views

  • Participatory Urbanism promotes new styles and methods for individual citizens to become proactive in their involvement with their city, neighborhood, and urban self reflexivity. Examples of Participatory Urbanism include but are not limited to: providing mobile device centered hardware toolkits for non-experts to become authors of new everyday urban objects, generating individual and collective needs based dialogue tools around the desired usage of urban green spaces, or empowering citizens to collect and share air quality data measured with sensor enabled mobile devices. Our mobile devices are more than just personal communication tools . They are globally networked, speak the lingua franca of the city (SMS, Bluetooth, MMS), and are becoming the dominant urban processor.  We need to shatter our understanding of them as phones and celebrate them in their new role as measurement instruments. 
Maximillian Kaizen

Wikinomics» Blog Archive » Wikinomics Report Card: General Motors - 0 views

  • Being Open: Traditionally, GM has been a very closed organization. Even internally, its different brands acted with a silo mentality. In the Alfred Sloan era, GM used espionage tactics to quell union uprisings and in the mid 20th century, GM was blamed for killing American public transportation in the Great American Streetcar Scandal. In the 1990’s GM was accused of killing the electric car so that it could sell its high margin SUVs and trucks.
  • GM has started by being very public and transparent about its production plans for the Chevy Volt. Also, GM is one of the few car companies to have higher executives and “Car Czar” Bob Lutz blog on a regular basis.
  • GM invited consumers to a newly built Web site that offered video clips and simple editing tools they could use to create ads for the Chevy Tahoe SUV. The site gained online fame after environmentalists hijacked the site’s tools to build and post ads on the site condemning the Tahoe as an eco-unfriendly gas-guzzler. GM didn’t take ads down, which caused even more online buzz. Some pundits said GM was being foolhardy, but the numbers proved otherwise. The Web site quickly attracted more than 620,000 visitors, two-thirds of whom went on to visit Chevy.com.
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  • Most importantly, sales of the Tahoe soared.
  • This hugely successful campaign generated a lot of buzz for GM at a very minimal cost. With GM’s negative operating margins, cutting down advertising expenses through peering could greatly reduce costs and improve the bottom line.
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