reportonbusiness.com: The building blocks of success - 0 views
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Mr. Eich launched his business online with a domain called "My toys need a name,"
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He devotes a minimum of 50 hours weekly to his toy business, including about 10 hours on his blog.
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"I grew up online and have been involved with social media for a long time," says Mr. Eich, who spent part of his childhood in Africa, often playing with simple wooden toys. "When I began, I had practically zero money and no tools to do a big business plan, but I knew I wanted to do this toy company. So I created a framework online and asked for people's ideas and feedback. It was all about interacting with people and trying to set up meaningful relationships. The business evolved out of that."
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