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Mr. Eich launched his business online with a domain called "My toys need a name,"

He devotes a minimum of 50 hours weekly to his toy business, including about 10 hours on his blog.

"I grew up online and have been involved with social media for a long time," says Mr. Eich, who spent part of his childhood in Africa, often playing with simple wooden toys. "When I began, I had practically zero money and no tools to do a big business plan, but I knew I wanted to do this toy company. So I created a framework online and asked for people's ideas and feedback. It was all about interacting with people and trying to set up meaningful relationships. The business evolved out of that."

Comcast responding to a complaint by C.C. Chapman about his service. While watching his HDTV, the reception starting becoming very poor so Chapman quickly started expressing his anger on Twitter and “within 24 hours, a technician was at Chapman’s house in Milford to fix the problem.”

“Comcast’s customer service was rated “poor” by 30% of respondents” and it had a strong hit after this video, which showed a Comcast technician sleeping on a customer’s couch.  It was viewed over 1.2 million times with over 700 comments. Also, a website named ComcastmustDie.com was created for users to tell their stories of their experience and grievances with Comcast. It seems like Comcast finally got the message. With the emergence of Web 2.0 ordinary people can have their voice heard and create a terror of a public relations problem for companies. “Listening and acting upon what [customers] are hearing and being very proactive is different than waiting for a customer to pick up the phone and call us. We can nip it in the bud,”