"90% of information transmitted to the brain is visual
The brain can process 36,000 visual cues in an hour
The brain takes about 1/10th of a second to get the idea of a visual scene
Almost 50% of your brain is involved in visual processing
Black and white images garner your attention for about 2/3 of a second
Color images garner your attention for 2+ seconds
The average consumer's attention span is only about 8 seconds
The brain processes visual cues 60,000 times faster than text
40% of nerve fibers are linked to the retina
The use of visuals improves learning outcomes by about 400%
DO-S AND DON'T-S FOR VISUAL USE
DO
Use visuals to help clarify complex ideas
Use visuals that represent people, places, and things
Use catchy visuals
Use visuals that help viewers make connections and understand new information
Use visuals that help viewers relate new information to what they already know
DON'T
Use poor quality visuals, like things that are pixelated, stretched weird, sized improperly, or don't fit in the space
Use ugly visuals
Use visuals that don't make a clear connection to the material presented
Use irrelevant visuals, like a series of shapes that have no meaning
Use copyrighted visuals without permission!"