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"90% of information transmitted to the brain is visual The brain can process 36,000 visual cues in an hour The brain takes about 1/10th of a second to get the idea of a visual scene Almost 50% of your brain is involved in visual processing Black and white images garner your attention for about 2/3 of a second Color images garner your attention for 2+ seconds The average consumer's attention span is only about 8 seconds The brain processes visual cues 60,000 times faster than text 40% of nerve fibers are linked to the retina The use of visuals improves learning outcomes by about 400% DO-S AND DON'T-S FOR VISUAL USE DO Use visuals to help clarify complex ideas Use visuals that represent people, places, and things Use catchy visuals Use visuals that help viewers make connections and understand new information Use visuals that help viewers relate new information to what they already know DON'T Use poor quality visuals, like things that are pixelated, stretched weird, sized improperly, or don't fit in the space Use ugly visuals Use visuals that don't make a clear connection to the material presented Use irrelevant visuals, like a series of shapes that have no meaning Use copyrighted visuals without permission!"