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CELEBRATE DRINKING WATER WEEK BY CHOOSING HEALTHY HYDRATION The single easiest way to live a healthier lifestyle is to choose healthy hydration by swapping just one caloric beverage with zero calorie water each day, the International Bottled Water Association (IBWA) announced today in support of Drinking Water Week (May 7 - 13). "Water plays a vital role in supporting nutritional health. Because 47 percent of added sugars in our diets come from beverages - and account for 20 percent of our daily caloric intake - it is clear that consumers can benefit from being more aware of what they drink and reducing their calorie consumption from beverages," said IBWA President and CEO Joe Doss. People could save 100 calories each day-approximately 15 to 30 percent of an adult's total energy intake-simply by swapping water for 8 ounces of a sweetened beverage, said Kiyah Duffey, PhD, Virginia Tech, who co-authored "Modeling the Effect of Replacing Sugar-Sweetened Beverage Consumption with Water on Energy Intake, HBI Score, and Obesity Prevalence" in the June 2016 issue of Nutrients. "If those calories are not replaced by other foods or beverages, that is a meaningful reduction in daily energy intake." Among the 250 million adults in the United States (33 percent of whom are overweight), that change alone would trim 3.9 billion calories per day from adults' diets, she said. "It is important to acknowledge that convenience and availability are key in getting people to change habits, like drinking more water," said Mr. Doss. "Consumers should be encouraged to reach for water, including bottled water, instead of less-healthy packaged beverages. This is why bottled water should always be available where other convenience drinks are sold." "Water, including bottled water, helps people pursue a healthy lifestyle and avoid sugar-sweetened beverage consumption." Water helps nearly every part of the human body function efficiently. Considerin

The International Bottled Water Association (IBWA) reminds consumers that maintaining proper hydration throughout the winter months is just as important as during the warmer months. "Staying properly hydrated throughout the winter is something people often forget as the temperature drops," says Joe Doss, IBWA president. "But, studies have shown that being just 1-2 percent dehydrated can affect your mood, energy level, and mental awareness. During the winter, bottled water is an ideal beverage choice for healthy hydration for consumers who are on-the-go attending holiday celebrations or shopping, or at their homes and offices."

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