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Levy sees contemporary society as caught in a transitional moment, whose outcome is still unknown, but which has enormous potentials for transforming existing structures of knowledge and power.

Levy explores how the 'deterritorialization' of knowledge, brought about by the ability of the net and the web to facilitate rapid many-to-many communication, might enable broader participation in decision-making, new modes of citizenship and community, and the reciprocal exchange of information.

He links the emergence of the new knowledge space to the breakdown of geographic constraints on communication, of the declining loyalty of individuals to organized groups, and of the diminished power of nation-states to command the exclusive loyalty of their citizens.

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As participation becomes easier, the diversity of voices that can be heard also increases. At one time only a few mass media giants controlled most of the information that flowed into the homes of the public, but with the advance of technology even a single person has the ability to spread information around the world

The applications being developed have nothing to do with making phone calls

Commonly priced at just under a U.S. dollar

s participation becomes easier, the diversity of voices that can be heard also increases. At one time only a few mass media giants controlled most of the information that flowed into the homes of the public, but with the advance of technology even a single person has the ability to spread information around the world. The diversification of media has benefits because in cases where the control of media becomes concentrated it gives those who have control the ability to influence the opinions and information that flows to the public domain.[8] Media concentration provides opportunity for corruption, but as information continues to become accessed from more and more places it becomes increasingly difficult to control the flow of information to the will of an agenda. Participatory Culture is also seen as a more democratic form of communication as it stimulates the audience to take an active part because they can help shape the flow of ideas across media formats.[8] The democratic tendency lent to communication by participatory culture allows new models of production that are not based on a hierarchical standard. In the face of increased participation, the traditional hierarchies will not disappear, but "Community, collaboration, and self-organization" can become the foundation of corporations as powerful alternatives.[9] Although there may be no real hierarchy evident in many collaborative websites, their ability to form large pools of collective intelligence is not compromised.

Participatory culture is a neologism in reference of, but opposite to a Consumer culture — in other words a culture in which private persons (the public) do not act as consumers only, but also as contributors or producers (prosumers). The term is most often applied to the production or creation of some type of published media. Recent advances in technologies (mostly personal computers and the Internet) have enabled private persons to create and publish such media, usually through the Internet. This new culture as it relates to the internet has been described as Web 2.0.

Rheingold argues, a handful of generally privileged, generally wealthy people controlled nearly all forms of mass communication--newspapers, television, magazines, books and encyclopedias.

an attention economy

during recent decades have spent a huge proportion of their waking hours within two key contexts: either in school, or engrossed in media-especially television and audio-recordings