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Twitter: A Tool for Academia to Connect, Share, and Grow Relationships Twitter: A Tool for Academia to Connect, Share, and Grow Relationships John LeMasney Digital Media Convergence COMM 563 SP09 Introduction Twitter allows individuals to send out messages to followers as well as the public about any topic, without editing, complete with what a power user of the system named Andrew Korf calls "ambient intimacy" or "to follow or be somewhat intimate with people without needing to directly engage them" (Salas, 2009). It is a very direct way to broadcast, relatively easy to do (comparative even to blogs), and allows for an asynchronous audience and interaction (Siegel, 2007). It allows for the following of others in the thousands and the ability to be followed by thousands (Johnson-Elie, 2009). As a result, it has the potential for greatness as a mass communication tool, as well as a one-to-one communication, often simultaneously (Johnson-Elie, 2009). While it was first envisioned as a fun way to keep in touch with friends, its ability to meet much more serious needs is being quickly realized (Shropshire, 2009; Antlfinger, 2009). Given the right context, training, and support, it can transform the ways that organizations, businesses, and communities communicate (Robinson, 2009; Ferak, 2009; Antlfinger, 2009). I'll demonstrate in this paper that Twitter is a yet-undiscovered powerful communication tool for academic staff, faculty and students to connect, share, and grow relationships.

13 Twitter Tips and Tutorials for Beginners by Darren Rowse on April 18, 2009 in Twitter for Beginners Just starting out on Twitter? Looking for some Twitter Tips to get you started?

When Tweeting Less Can Help You be a More Effective Twitter User by Darren Rowse on November 4, 2008 "How much do I need to Tweet each day to build a successful Twitter presence?" I get this question a fair bit from new Twitter users and while I think Tweet frequency is an important topic (one I'll cover in a future post here at TwiTip) I think that there's another more important aspect of successful use of Twitter that I've not heard many people talk about… Silence….. (cue the crickets and tumbleweed). Regular tweets may well be an important part of successfully using Twitter but one thing that I've found equally important is regularly 'not tweeting'.

Twitter Literacy (I refuse to make up a Twittery name for it) Post-Oprah and apres-Ashton, Twittermania is definitely sliding down the backlash slope of the hype cycle. It's not just the predictable wave of naysaying after the predictable waves of sliced-breadism and bandwagon-chasing. We're beginning to see some data. Nielsen, the same people who do TV ratings, recently noted that more than 60% of new Twitter users fail to return the following month. To me, this represents a perfect example of a media literacy issue: Twitter is one of a growing breed of part-technological, part-social communication media that require some skills to use productively. Sure, Twitter is banal and trivial, full of self-promotion and outright spam. So is the Internet. The difference between seeing Twitter as a waste of time or as a powerful new community amplifier depends entirely on how you look at it - on knowing how to look at it. When I started requiring digital journalism students to learn how to use Twitter, I didn't have the list of journalistic uses for Twitter that I have compiled by now. So I logged onto the service and broadcast a request. "I have a classroom full of graduate students in journalism who don't know who to follow. Does anybody have a suggestion?" Within ten minutes, we had a list of journalists to follow, including one who was boarding Air Force One at that moment, joining the White House press corps accompanying the President to Africa.

Twitter Literacy (I refuse to make up a Twittery name for it) Post-Oprah and apres-Ashton, Twittermania is definitely sliding down the backlash slope of the hype cycle. It's not just the predictable wave of naysaying after the predictable waves of sliced-breadism and bandwagon-chasing. We're beginning to see some data. Nielsen, the same people who do TV ratings, recently noted that more than 60% of new Twitter users fail to return the following month. To me, this represents a perfect example of a media literacy issue: Twitter is one of a growing breed of part-technological, part-social communication media that require some skills to use productively. Sure, Twitter is banal and trivial, full of self-promotion and outright spam. So is the Internet. The difference between seeing Twitter as a waste of time or as a powerful new community amplifier depends entirely on how you look at it - on knowing how to look at it. When I started requiring digital journalism students to learn how to use Twitter, I didn't have the list of journalistic uses for Twitter that I have compiled by now. So I logged onto the service and broadcast a request. "I have a classroom full of graduate students in journalism who don't know who to follow. Does anybody have a suggestion?" Within ten minutes, we had a list of journalists to follow, including one who was boarding Air Force One at that moment, joining the White House press corps accompanying the President to Africa.