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Twitter Literacy (I refuse to make up a Twittery name for it) Post-Oprah and apres-Ashton, Twittermania is definitely sliding down the backlash slope of the hype cycle. It's not just the predictable wave of naysaying after the predictable waves of sliced-breadism and bandwagon-chasing. We're beginning to see some data. Nielsen, the same people who do TV ratings, recently noted that more than 60% of new Twitter users fail to return the following month. To me, this represents a perfect example of a media literacy issue: Twitter is one of a growing breed of part-technological, part-social communication media that require some skills to use productively. Sure, Twitter is banal and trivial, full of self-promotion and outright spam. So is the Internet. The difference between seeing Twitter as a waste of time or as a powerful new community amplifier depends entirely on how you look at it - on knowing how to look at it. When I started requiring digital journalism students to learn how to use Twitter, I didn't have the list of journalistic uses for Twitter that I have compiled by now. So I logged onto the service and broadcast a request. "I have a classroom full of graduate students in journalism who don't know who to follow. Does anybody have a suggestion?" Within ten minutes, we had a list of journalists to follow, including one who was boarding Air Force One at that moment, joining the White House press corps accompanying the President to Africa.

Twitter Literacy (I refuse to make up a Twittery name for it) Post-Oprah and apres-Ashton, Twittermania is definitely sliding down the backlash slope of the hype cycle. It's not just the predictable wave of naysaying after the predictable waves of sliced-breadism and bandwagon-chasing. We're beginning to see some data. Nielsen, the same people who do TV ratings, recently noted that more than 60% of new Twitter users fail to return the following month. To me, this represents a perfect example of a media literacy issue: Twitter is one of a growing breed of part-technological, part-social communication media that require some skills to use productively. Sure, Twitter is banal and trivial, full of self-promotion and outright spam. So is the Internet. The difference between seeing Twitter as a waste of time or as a powerful new community amplifier depends entirely on how you look at it - on knowing how to look at it. When I started requiring digital journalism students to learn how to use Twitter, I didn't have the list of journalistic uses for Twitter that I have compiled by now. So I logged onto the service and broadcast a request. "I have a classroom full of graduate students in journalism who don't know who to follow. Does anybody have a suggestion?" Within ten minutes, we had a list of journalists to follow, including one who was boarding Air Force One at that moment, joining the White House press corps accompanying the President to Africa.