Imagine (not for long will it be ephemeral) an information bus that orchestrates the signaling of text, rich media, calendar, communications, transaction, and group location status under a social graph umbrella based in part on user-controlled behavior aggregation (gestures). Now imagine what Google needs to do to match this architecture and its overwhelming lead in connectors to existing hardware via Windows.
Google’s answer for now is no. There’s no need to attack Mesh directly, but rather continue to iterate on Officenomics while retaining its dominant leads in user credibility and advertiser cloud. But Microsoft can efficiently hybridize Google and other microbig services with the Mesh layer added, creating information bus fail-over to multiple streams (virtual devices) to insure enterprise levels of reliability and security.
Microsoft is investing some of the top engineering talent at the company to make two key investments:
- Deliver a world class SOA platform across client, server, and cloud. Microsoft has been a thought leader in Web services and SOA technologies since the very beginning and has delivered industry leading technologies such as the Windows Communication Foundation and BizTalk Server.
- Deliver a world class and mainstream modeling platform that helps the roles of IT collaborate and enables better integration between IT and the business. The modeling platform enables higher level descriptions, so called declarative descriptions, of the application.