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The "race to the bottom" is a familiar phenomenon that occurs when multiple standards compete for acceptance. In this environment, the most lenient standard usually attracts the greatest support (acceptance, usage, and so on), leading to a competition among standards to be less stringent. This also tends to drive competing standards toward the minimum possible level of quality. One key prerequisite for a race to the bottom is an unregulated market because regulators mandate a minimum acceptable quality for standards and sanction those who don't comply.1,2 In examining current HTML standards, we've come to suspect that a race to the bottom could, in fact, be occurring because so many competing versions of HTML exist. At this time, some nine different versions of HTML (including its successor, XHTML) are supported as W3C standards, with the most up-to-date being XHTML 1.1. Although some versions are very old and lack some of the newer versions' capabilities, others are reasonably contemporaneous. In particular, HTML 4.01 and XHTML 1.0 both have "transitional" and "strict" versions. Clearly, the W3C's intent is to provide a pathway to move from HTML 4.01 to XHTML 1.1, and the transitional versions are steps on that path. It also aims to develop XHTML standards that support device independence (everything from desktops to cell phones), accessibility, and internationalization. As part of this effort, HTML 4.01's presentational elements (used to adjust the appearance of a page for older browsers that don't support style sheets) are eliminated in XHTML 1.1. Our concern is that Web site designers might decline to follow the newer versions' more stringent formatting requirements and will instead keep using transitional versions. To determine if this is likely, we surveyed the top 100,000 most popular Web sites to discover what versions of HTML are in widespread use.

We're going to talk about dynamic documents. That is to say, documents that have form and structure and that are things end-users are very familiar with and have been using for generations, but with a twist. That's the ability to bring content and data, on a dynamic lifecycle basis, in and out of these documents in a managed way. That’s one area.The second area is service-oriented architecture (SOA), the means to automate and reuse assets across multiple application sets and data sets in a large complex organization.We're seeing these two areas come together. Structured documents and the lifecycle around structured authoring tools come together to provide an end-point for the assets and resources managed through an SOA, but also providing a two-way street, where the information and data that comes in through end-users can be reused back in the SOA to combine with other assets for business process benefits.

Thus far we’ve been talking about the notion of unstructured content as a target source to SOA-based applications, but you can also think about this from the perspective of the end application itself -- the document as the endpoint, providing a framework for bringing together structured data, transactional data, relational data, as well as unstructured content, into a single document that comes to life.Let me back up and give you a little context on this. You mentioned the various documents that line workers, for example, need to utilize and consume as the basis for their jobs. Documents have unique value. Documents are portable. You can download a document locally, attach it to an email, associate it with a workflow, and share it into a team room. Documents are persistent. They exist over a period of time, and they provide very rich context. They're how you bring together disparate pieces of information into a cohesive context that people can understand.

Microsoft is investing some of the top engineering talent at the company to make two key investments: Deliver a world class SOA platform across client, server, and cloud. Microsoft has been a thought leader in Web services and SOA technologies since the very beginning and has delivered industry leading technologies such as the Windows Communication Foundation and BizTalk Server. Deliver a world class and mainstream modeling platform that helps the roles of IT collaborate and enables better integration between IT and the business. The modeling platform enables higher level descriptions, so called declarative descriptions, of the application.