When we present the university as a corporation, the faculty as labor, and the students as customers, we lose sight of our core mission of teaching and learning. Just as the corporate analogy distracts, the customer analogy detracts. Presenting the student as a customer rather than as a partner in learning is condescending at best. It is a short-run view that focuses on interactions with students as a series of financial transactions rather than a network of human relationships. When we view education as consumption, administrators are forced to side either with faculty at the expense of the students or with students at the expense of the faculty. When our focus is on learning as a form of development, we can spend our energy on finding ways to support the creativity and growth of both partners in this relationship.
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