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clarence Mathers

Top 5 Tips for Sending B2B Mobile Emails That Get Read and Acted Upon by CEOs - 0 views

contactdb.com/...et-read-and-acted-upon-by-ceos

sales leads database contact list email

shared by clarence Mathers on 31 Aug 12 - No Cached
  • clarence Mathers on 31 Aug 12
     
    Mobile devices are creating new B2B marketing opportunities and challenges. Right now, email marketing is one of the areas being revolutionized by mobile devices. With statistics all pointing toward a shift in email consumption toward mobile devices, traditional email marketing methods and practices may no longer apply.
clarence Mathers

Five Little Tips for Big Results in Using Pinterest to Target IT Managers - 0 views

contactdb.com/...interest-to-target-it-managers

sales leads database contact list email

shared by clarence Mathers on 31 Aug 12 - No Cached
  • clarence Mathers on 31 Aug 12
     
    Pinterest is fast becoming the next big social media phenomenon. Within a matter of a few months, site traffic has increased five-fold while its user base has grown around 150% since the start of 2012, giving new opportunities in social media marketing.
clarence Mathers

Five B2B Content Marketing Tips for the Savvy Start-up - 0 views

contactdb.com/...ng-tips-for-the-savvy-start-up

sales leads database contact list email

shared by clarence Mathers on 30 Aug 12 - No Cached
  • clarence Mathers on 30 Aug 12
     
    Being a tiny neophyte in today's business environment can be extremely daunting. You'd have to worry about doing your own thing without getting eaten by the industry behemoths that have almost every advantage at their side. Marketing is one of the areas where established businesses have an edge, with deep pockets to reach into for branding, advertising, and sales.
clarence Mathers

Software Marketing Survival Guide: Tip #6 - How to Build a Software Community - 0 views

contactdb.com/...-to-build-a-software-community

sales leads database contact list email

shared by clarence Mathers on 30 Aug 12 - No Cached
  • clarence Mathers on 30 Aug 12
     
    From a B2B marketing standpoint, the value of a well-established software community is priceless. It's a dynamic venue for generating feedback, bringing users and prospects together, growing software/IT leads database, and promoting your brand. If you're wondering how you can build one for your own product, take a look at the following guidelines.
clarence Mathers

Software Marketing Survival Guide: Tip #7 - Avoid These Email Marketing Tripwires - 0 views

contactdb.com/...hese-email-marketing-tripwires

sales leads database contact list email

shared by clarence Mathers on 30 Aug 12 - No Cached
  • clarence Mathers on 30 Aug 12
     
    According to a recent study, inbox placement rates (IRPs), a key metric in email deliverability, have decreased to 76.5% in 2011. Return Path, an email certification company, attributes this decline to tighter screening measures by ISPs and an increase in the number of companies engaged in email marketing.
clarence Mathers

Small Business Marketing Tips: Turning Offline Readers into Email Subscribers - 0 views

contactdb.com/...readers-into-email-subscribers

sales leads database contact list email

shared by clarence Mathers on 29 Aug 12 - No Cached
  • clarence Mathers on 29 Aug 12
     
    Small businesses are now integrating print and electronic media in their marketing campaigns. Aside from reaching a broader audience, this approach allows us to direct our prospects from one media form to another. Readers of offline marketing materials such as direct mail, brochures, advertisements, etc.
clarence Mathers

Some Practical Tips on Consistency in Small Business Email Marketing - 0 views

contactdb.com/...small-business-email-marketing

sales leads database contact list email

shared by clarence Mathers on 29 Aug 12 - No Cached
  • clarence Mathers on 29 Aug 12
     
    As human beings, we all have a natural tendency to favor something that is consistent. In fact this desire is so great that we tend to look for consistency everywhere we can. As a marketer, you can use the power of consistency to your advantage.
Diane Tillman

Software Marketing Survival Guide: Tip #1 - Thinking About Your Budget - 0 views

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sales lead database contact calling list

shared by Diane Tillman on 30 Aug 12 - No Cached
  • clarence Mathers on 30 Aug 12
     
    On average, a software company's marketing budget is around 10% of gross sales. Of course, other IT firms incur or set marketing costs above or below this level. But, regardless of how large or small a marketing budget you set aside, it's how wisely you spend each marketing dollar that matters.
  • Diane Tillman on 03 Sep 12
     
    On average, a software company's marketing budget is around 10% of gross sales. Of course, other IT firms incur or set marketing costs above or below this level. But, regardless of how large or small a marketing budget you set aside, it's how wisely you spend each marketing dollar that matters.
Diane Tillman

Software Marketing Survival Guide: Tip #2 - Reaching Prospects Worldwide with Your Site - 0 views

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sales lead database contact calling list

shared by Diane Tillman on 30 Aug 12 - No Cached
  • clarence Mathers on 30 Aug 12
     
    Your web pages are only a tiny speck in an ocean of at least 8.3 billion pages in the World Wide Web, all competing for the time and interest of about 2.3 billion Internet users across the globe. With websites at quite a premium, it's no surprise why SEO is such an important tool in getting noticed.
  • Diane Tillman on 03 Sep 12
     
    Your web pages are only a tiny speck in an ocean of at least 8.3 billion pages in the World Wide Web, all competing for the time and interest of about 2.3 billion Internet users across the globe.
Diane Tillman

Software Marketing Survival Guide: Tip #3 - Web Copy, Content, and Common Sense - 0 views

contactdb.com/...-copy-content-and-common-sense

sales lead database contact calling list

shared by Diane Tillman on 30 Aug 12 - No Cached
  • clarence Mathers on 30 Aug 12
     
    Studies on web use show that the average site visitor reads only about 20% of the text on a web page. This clearly underlines the need to make every word or phrase in your web pages count. How can we make sure that our prospects get what they need, join our business list, or buy our products through our site?
  • Diane Tillman on 03 Sep 12
     
    Studies on web use show that the average site visitor reads only about 20% of the text on a web page. This clearly underlines the need to make every word or phrase in your web pages count. How can we make sure that our prospects get what they need, join our business list, or buy our products through our site? This blog post should help us answer this question.
clarence Mathers

Seven Essential Tips on Applying Thought Leadership in Your B2B Email Marketing Campaign - 0 views

contactdb.com/...r-b2b-email-marketing-campaign

sales leads database contact list email

shared by clarence Mathers on 03 Sep 12 - No Cached
  • clarence Mathers on 03 Sep 12
     
    Emailing the C-suite to promote your company, brand, or products/services can be a serious cause of headache for many B2B email marketing practitioners. But, when done right, the rewards can certainly be worth more than your while. So, how do you email the recipients in your C-level executive business contact database the "right" way?
clarence Mathers

Top 8 Tips on Optimizing B2B Landing Pages You Can't Afford to Ignore - 0 views

contactdb.com/...can%E2%80%99t-afford-to-ignore

sales leads database contact list email

shared by clarence Mathers on 04 Sep 12 - No Cached
  • clarence Mathers on 04 Sep 12
     
    In B2B email marketing, emails begin the conversation; landing pages start the conversion. As such, a landing page is the continuation of your email message and is where the call-to-action is (or isn't) taken in its entirety.
clarence Mathers

Six Practical Tips on Leveraging Videos in B2B Email Marketing for Startups - 0 views

contactdb.com/...b-email-marketing-for-startups

sales leads database contact list email

shared by clarence Mathers on 04 Sep 12 - No Cached
  • clarence Mathers on 04 Sep 12
     
    In an article posted on Forbes Online titled "For Startups: Video Rules, Text Drools," Mark Evans makes a compelling case that startups stand to benefit more from video advertising/promotion compared to text-heavy forms of marketing communications.
Angela Vargas

Software Marketing Survival Guide: Tip #8 - Checklist for Writing Press Releases - 0 views

contactdb.com/...ist-for-writing-press-releases

sales lead database contact calling list

shared by Angela Vargas on 04 Sep 12 - No Cached
  • Angela Vargas on 04 Sep 12
     
    Any publicity is good publicity. WRONG! Nothing could be further from the truth, especially when it comes to writing and distributing press releases. In order to get good responses, generate fresh leads, or improve brand awareness, your press releases must not only be noticed but also read and acted upon.
Angela Vargas

Software Marketing Survival Guide: Tip #9 - How to Plan a Successful Product Launch - 0 views

contactdb.com/...an-a-successful-product-launch

sales lead database contact calling list

shared by Angela Vargas on 04 Sep 12 - No Cached
  • Angela Vargas on 04 Sep 12
     
    As much as 80% of products launched in 2011 failed. Perhaps no other group feels this pressure more than software developers because of the rapidly-changing industry they work in.
Angela Vargas

Top 10 Tips in Creating Excellent Transactional Emails for B2B Marketing Purposes - 0 views

contactdb.com/...ils-for-b2b-marketing-purposes

sales lead database contact calling list

shared by Angela Vargas on 03 Sep 12 - No Cached
  • clarence Mathers on 03 Sep 12
     
    A recent survey conducted by SendGen reveals that transactional emails are helping expand theB2B leads database of many companies while enabling them to better retain existing clients. The study closely follows the correlation between the increase in email-triggering web apps and the sending rates for transactional emails which have now topped 600,000 per month.
  • Angela Vargas on 24 Sep 12
     
    The study closely follows the correlation between the increase in email-triggering web apps and the sending rates for transactional emails which have now topped 600,000 per month.
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