Internet Search Challenge: Coolhunting Web 2.0 - 0 views
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The basis of coolhunting is that you can use Web 2.0 tools to locate creative swarms of individuals who are developing new ideas before they reach a tipping point. Web 2.0 forums, chat, bulletin boards, etc. (even emails) afford a window into the communication patterns of people who are engaged in creative swarms.
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That means when searching Web 2.0 for information, at least 80% of people are at a distinct disadvantage. Without being involved in a conversation, they don't earn the trust of the individuals who are involved.
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I highly recommend reading the book Coolhunting by Peter Gloor and Scott Cooper if you want to know more about social network analysis, swarm creativity, collaborative innovation networks and so on. There are some very powerful search tools in this field that are like Google on steroids. I'll blog about that later.
