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Maria Gurova

The Future Of Cinematic Pleasure: 3D Movies & Beyond - Hongkiat - 1 views

  • Non-intrusiveness aside, another reason why the idea of not having to wear special 3D movie glasses is so welcomed is because we want to see images in 3D with our naked eyes (or with our glasses or contacts) where we just don’t feel “artificial”.
  • we would naturally be more intrigued by otherworldly universes which we don’t encounter in our daily lives, and thus crave to experience them in their fullest glory (i.e. in 3D or 4D).
  • “Otherworldly” here applies to the many computer-animated, Sci-Fi and any other movies where their settings are not what you see every day (e.g. Titanic and Avatar
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  • physiological arousal: eliciting moviegoers’ “fight or flight” responses. This is the same adrenaline rush we crave whenever we watch horror films to give ourselves a good scare.
  • Optimistically speaking, 4D films should have much more potential within and opportunities to exploit since they have the other four senses to pick and augment on
Vladimir Antonov

BMW Vision Next 100 shows future of BMW - Business Insider - 1 views

  • body of the concept car is designed to maximize aerodynamic efficiency and is constructed primarily out of recycled materials
  • BMW has also eliminated to wood and leather from the its interiors to promote sustainable manufacturing.
  • The BMW design study also incorporates full autonomous and manual driving modes, called "Ease" and "Boost" modes.
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  • In Ease mode, the car is fully autonomous, and the driver the able to sit back let the machine do the driving.
  • Boost mode affords the driver the opportunity to push the performance boundaries of the BMW at his or own pleasure. It's the traditional BMW driving experience. 
  • future of automobiles will be built upon four pillars
  • Artificial intelligence and intuitive technology
  • future cars will be able to learn, think and interact in a more human-like manner. 
  • future technology will be seamlessly integrated into the usage experience in way that the driver may not even know he or she is interacting with technology
  • According to BMW, the development of carbon fiber and composite parts along with new manufacturing techniques like 4D printing may render old-fashioned pressed steel obsolete.
  • mobility will remain an emotional experience
  • BMWs will remain driver focused
  • Features such as autonomous drive are key because they keep the brand at the forefront technological development. But they may threaten the driver-centric, pleasure-of-driving ethos BMW has built for itself over the past 100 years
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    1. BMW probably won't be exist in 100 years from now :) 2. Those cars will be on our roads much much sooner 
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