Group items tagged

CRM Doesn't Go Far Enough: Somehow We Left the Customer Out of Customer Relationship Management."

Facebook Won The Conversation Battle Published in March 14th, 2009 Posted by robdiana in Social Media Well, it took several days, but I finally got the new Facebook homepage. With this redesign, Facebook realized the battle is for conversation. Conversation makes a site more of a destination for people, and the new redesign is completely targeted towards this. As much as sites like Twitter and FriendFeed have been battling for the conversation destination title, I warned that Facebook could just decide that they need to own something. Facebook has just won the conversation battle. Why? The reasons are fairly simple. First, they have almost 200 million users staring at the “What’s on your mind?” prompt. All of the other social sites combined do not have anywhere near this number of unique users. You will probably not hear this from many bloggers, because they tend to be early adopters. Those people, myself included, will stick with Twitter. This is about the mainstream. Facebook is most definitely a mainstream site. One killer feature they have that Twitter does not is lists. I quickly created lists for groups of my Facebook friends and was able to view their updates without the noise of the “news feed”. There are even predefined filters for photos, links and videos. Search capabilities are a glaring omission, but that is not as important to the mainstream user. That is only important for people building third party applications.

The other big reason that Facebook may be crowned king is that all of the social sites in the conversation battle have either written a Facebook application or have their feed being pulled in as status updates. It is fairly simple to import your Google Reader shared items, your Twitter status updates, your FriendFeed and SocialMedian activity. The lure of a potential audience of 200 million users is too great to not create some hook into Facebook.

Free media just as valuable as paid-for

Free media is as valuable as its paid-for equivalent

The event, held at the British Museum, was hosted by the editor of thelondonpaper, Stefano Hatfield, who spoke of the value of free media, highlighting the prominence of brands such as Facebook and Google

One of the things that always fascinated me with virtual worlds and social networks was how many users regard their online contacts as 'friends' in every sense of the word...with the exception that they've often never actually met.

"We may be differently occupied, but we're hanging out together, each doing our own thing. Nobody would be throwing up their hands in horror if we were all reading our books or staring into space having our own thoughts."