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Kartini Ishak

socialmedia - A-Z of social media - 0 views

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    The A-Z of social media - Key terms in social media and social networking.
Eveleen Er

ARmedia Augmented Reality 3D tracker (I-Mechanic) - YouTube - 1 views

shared by Eveleen Er on 10 Feb 14 - No Cached
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    We can try this for service learning.
Kartini Ishak

7 Tips for Igniting Your Content With Social Media - 1 views

  • "Content is fire. Social media is gasoline."
  • 1. Know Your Audience If you don't know who your audience is, how will you ever connect with them? Most brands have an understanding of their audience's demographics - age, gender, HHI, ethnicity. But you have to go beyond these statistics to get a better understanding of their interests, needs, mindsets, and behaviors to truly make a connection and become an important part of their lives. In addition to the standard methods of audience discovery - industry research, focus groups, and brand surveys - you can also use social media data to build audience personas. Social monitoring software, Facebook Custom Audience, social referrals to your website, and question-and-answer sites are just a few of the sources you can use to learn more about your audience.
  • 2. Provide Value Your content must provide some type of value to your audience. That value could be education, increased productivity, entertainment, or cost savings. To the consumer, it shouldn't seem like marketing, even though we know it is by nature. It's providing long-term awareness and brand recall. It's making sure your brand is right there with the consumer at each step along their path to purchase so that when it comes time to make a decision, you're the first brand that comes to mind.
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  • 4. Look Beyond Facebook and Twitter Creating content doesn't automatically mean users will come consume it and engage with your brand as a result. You must draw attention to the content through owned, earned, and paid methods across a variety of channels, not just the big ones. Ask yourself how else you can maximize the value of each piece of content and each campaign: Can you make the content more visible and sharable on your website? What other social channels does your audience use besides Facebook and Twitter? Can you use sites that accept submissions of specific content, like Visual.ly for infographics or Online-Sweepstakes.com for contests? How much are you able to pay to distribute your content on sites such as Outbrain or Taboola? Are you using Google+ to link to content on your website? (If the answer is no, I urge you to start today. Google+, while lacking in the engagement department, has a major impact on organic ranking.)
  • People share things not only because those things look good, but because those things make them look good.
  • 7. Measure Success Before creating a single piece of content or posting one Facebook message, determine the objective of your content and what metrics you will use to measure performance.
  • hile the specific metrics in each bucket will vary based on your strategy, objectives, and resources, some common ones are: Awareness - impressions, reach, mentions Consumption - clicks, visits, referrals Engagement - likes, shares, +1s, time on site Actions - leads/sales, PDF downloads, newsletter sign-ups, site navigation
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    ""Content is fire. Social media is gasoline.""
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    Light my fire - The Doors :-)
Ashley Tan

NIE mGeo - Android Apps on Google Play - 1 views

  • administrate
    • Ashley Tan
       
      administer
  • Private pins have a greenish background colour than public ones.
    • Ashley Tan
       
      Check this sentence. Is there a missing word?
wittyben

30 Trends In Education Technology For 2015 - 0 views

  • Rethinking data in the classroom
  • Adaptive learning algorithms
  • Experimentation with new learning models (including flipped classroom, sync learning, blended learning, etc.)
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  • Teacher self-directed PD, webinars, streams, etc.
  • Focus on learning spaces
  • Design thinking
  • Gamification of content
  • Genius hour, maker hour, collaboration time
  • Workflows
  • YouTube channels, Google Chromecast, AppleTV
  • Google Drive
  • Google
  • Professional Learning Communities
  • Traditional reading lists of truly great literature
  • Pure creativity
  • Self-directed learning
  • Massive in-person education conferences
  • The physical design of most school buildings and universities
  • Memorization of prioritized content that leads to design thinking
  • Gamification-as-grading-system
  • Cloud-based learning
  • Apps like Prezi
  • Moving from one OS to another (e.g., from Android to Windows Phone)
  • Socioeconomic disparity
  • Mobile learning
  • Mobile assessment
  • Mass education publishers
  • Data Teams
  • “21st century learning” as a phrase or single idea
  • MOOCs
  • Increased “instructional hours”
  • Standards-based grading; pass/fail; student retention
  • Pressure on teachers
  • The traditional classroom
  • Whole class processes
  • Flash drives, hard drives, CDs, emailing files
  • Alternative schools/classrooms for special needs students
  • Apple-centric thinking
  • Apps like PowerPoint
  • Cable television, subscription-based content streaming
  • Oversimplifying BYOD thinking
  • “Doing projects”
  • In-app purchase gouging
  • Dropbox
  • Mobilizing non-mobile content
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    Tech in edu trends you might be interested to know...
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