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Qualcomm had recently released their Augmented Reality Software Development Kit (SDK) for iOS. The SDK had originally been available for Android but Qualcomm had promised its release in July for iOS. The SDK should make it easier for developers to integrate virtual content with real content such as images captured by cameras found on many portable devices.

Qualcomm

New study reveals the prime motivators behind why people follow brands If you’re still looking to justify your social media activity to the board, perhaps the following stat will help: 97% of people say that social media has influenced their decision to make a purchase of a brand or product. Pretty emphatic. And one of several very interesting findings from the team at get satisfaction. They’ve recently released a new infographic on why people follow brands. If part of your role is encouraging people to follow your brand, then it’s worth having a look.

Capture the flag. Hide and seek. Marco Polo. These location-based games brought hours of fun to many of us as children. Then video games came along and suddenly the only location you played in was the living room. Now this shift is coming full circle as innovative mobile games are using geo-location, image recognition and augmented reality technologies to combine the real and virtual worlds.

We are excited to begin collaborating with students and teachers in order to explore what youth can do when given control of powerful digital production tools. Visuapedia’s collaborative workspace enables groups, and even just individuals, to draw and animate. Groups can also build on one another’s work, mashing up images, animated sequences, and just about anything else built into our .cspe files

On November 4, a solution was discovered—in a videogame. That’s the day Microsoft released the Kinect for Xbox 360, a $150 add-on that allows players to direct the action in a game simply by moving their bodies. Most of the world focused on the controller-free interface, but roboticists saw something else entirely: an affordable, lightweight camera that could capture 3-D images in real time.

When DIYers combine those cheap, powerful tools with the collaborative potential of the Internet, they can come up with the kinds of innovations that once sprang only from big-budget R&D labs. In 2009, a PhD student named Daniel Reetz turned two Canon PowerShot A590s into an improvised high-speed book scanner. He detailed the project on a website, DIYbookscanner.org, where readers have since posted hundreds of tweaks, suggestions, upgrades, and entirely new designs. The open source MPGuino project, which uses an Arduino microcontroller to track gas consumption as you drive, has inspired a small community of fans who help refine and customize the gizmo.