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Embed short graded or self-assessments either in the video itself, or at the end of each video. Including one or two multiple-choice questions or requests to post to a forum—either between scenes (using a post-production editing tool such as Camtasia or Captivate) or after the video—alerts students to the “take homes” they should be getting from the material. It also helps teachers assess, at point of contact, whether students understand the major concepts.

“If print culture shaped the environment from which the Enlightenment blossomed and set the scene for the Industrial Revolution, participatory media might similarly forge the cognitive and social environments in which 21st-century life will take place.”

the “literacy of participation,” and I guess this consists of the social norms of social media. What are they, and why are they so important?

Information on hangouts can also be pushed to Facebook and Twitter.

The startup was initially funded by Spring Singapore for $50,000 and it recently raised US$500,000 in seed funding in September. It has received backing from big names in the global technology scene. Joichi Ito from venture fund Neoteny Labs, who's also chief executive of Creative Commons and an early investor and board member of Twitter, and Batara Eto, who is co-founder and former chief technology officer of Mixi, Japan's largest social network, have joined foound's board of directors and advisory board respectively.