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Kartini Ishak

Mindset change critical to ensure social success | ZDNet - 0 views

www.zdnet.com/sure-social-success-2062202576

mindset change social success learning social media

shared by Kartini Ishak on 02 Sep 13 - No Cached
  • As more organizations look to social media to complement their communication efforts, it is important that they adopt a customized, integrated model and instill a change in employer mindset in order to achieve their business objectives.
Ashley Tan

The network challenge to the LMS mindset | The Weblog of (a) David Jones - 3 views

davidtjones.wordpress.com/...k-challenge-to-the-lms-mindset

via:packrati.us network challenge change lms

shared by Ashley Tan on 05 Sep 13 - No Cached
  • Ashley Tan on 05 Sep 13
     
    For ETs and IDs: Be aware of larger issues that surround LMS.
  • Ashley Tan on 05 Sep 13
     
    For ETs and IDs: Be aware of larger issues that surround LMS. Also learn about Learning Tools Interoperability (LTI).
Kartini Ishak

7 Tips for Igniting Your Content With Social Media - 1 views

mashable.com/...social-media-content

socialmedia reference tips content social media education learning

shared by Kartini Ishak on 07 Mar 14 - No Cached
  • "Content is fire. Social media is gasoline."
  • 1. Know Your Audience If you don't know who your audience is, how will you ever connect with them? Most brands have an understanding of their audience's demographics - age, gender, HHI, ethnicity. But you have to go beyond these statistics to get a better understanding of their interests, needs, mindsets, and behaviors to truly make a connection and become an important part of their lives. In addition to the standard methods of audience discovery - industry research, focus groups, and brand surveys - you can also use social media data to build audience personas. Social monitoring software, Facebook Custom Audience, social referrals to your website, and question-and-answer sites are just a few of the sources you can use to learn more about your audience.
  • 2. Provide Value Your content must provide some type of value to your audience. That value could be education, increased productivity, entertainment, or cost savings. To the consumer, it shouldn't seem like marketing, even though we know it is by nature. It's providing long-term awareness and brand recall. It's making sure your brand is right there with the consumer at each step along their path to purchase so that when it comes time to make a decision, you're the first brand that comes to mind.
  • ...4 more annotations...
  • 4. Look Beyond Facebook and Twitter Creating content doesn't automatically mean users will come consume it and engage with your brand as a result. You must draw attention to the content through owned, earned, and paid methods across a variety of channels, not just the big ones. Ask yourself how else you can maximize the value of each piece of content and each campaign: Can you make the content more visible and sharable on your website? What other social channels does your audience use besides Facebook and Twitter? Can you use sites that accept submissions of specific content, like Visual.ly for infographics or Online-Sweepstakes.com for contests? How much are you able to pay to distribute your content on sites such as Outbrain or Taboola? Are you using Google+ to link to content on your website? (If the answer is no, I urge you to start today. Google+, while lacking in the engagement department, has a major impact on organic ranking.)
  • People share things not only because those things look good, but because those things make them look good.
  • 7. Measure Success Before creating a single piece of content or posting one Facebook message, determine the objective of your content and what metrics you will use to measure performance.
  • hile the specific metrics in each bucket will vary based on your strategy, objectives, and resources, some common ones are: Awareness - impressions, reach, mentions Consumption - clicks, visits, referrals Engagement - likes, shares, +1s, time on site Actions - leads/sales, PDF downloads, newsletter sign-ups, site navigation
  • Kartini Ishak on 07 Mar 14
     
    ""Content is fire. Social media is gasoline.""
  • Obi-Wan Fareed on 07 Mar 14
     
    Light my fire - The Doors :-)
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