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Teaching with Facebook is a way for me to engage my students, since many of them will be on the site before, after, and during any lecture. More than engagement, using Facebook allows me to build a bridge between my classroom curricula and what my students are doing outside the lecture hall. I must admit that student expertise with digital media often exceeds my own, and my attempts at using Facebook function as a common language that sets up my classroom as an experimental space allowing students to take risks, make connections, and participate with an alternative teaching style. As much as there are a number of other Facebook educators—there is even a Facebook groups for educators—I am certain that on my university campus I am the only instructor using this social network. My university administration has accused me of subverting our institutional course management system. They are correct. Facebook may be a commercial enterprise, but I argue that students can maintain a Facebook identity after they leave university. The work done in our lecture as represented in our Facebook group is something that lasts beyond a typical university course management system. In other words, access to the information, discussion, links, and learning is not cut off once the course is over.

note that many apps will take between four and eight weeks to build, with the average being six weeks. With a full-time developer (40 hours per week) and a part-time designer (20 hours per week), the average man-hours per week is around 60. Six weeks multiplied by 60 hours per week equals 360 hours. Solid designers and developers will charge around $100 per hour, with top talent peaking at around $150 per hour and lower-end U.S.-based contractors charging around $65 per hour. Using the $100-per-hour rate yields a total of $36,000 (360 hours × $100 per hour). That number can quickly fluctuate: if your app took four weeks to build (240 hours) and the average was instead $75 per hour, the total would be $18,000 (240 hours × $75 per hour).

Note: For games, the number of total hours is much higher, and ranges between 700 and 2,000 hours. This equates to three to six months of work, depending on the number of developers working on the game simultaneously.

Social learning has taken on a kind of religious fervor among learning practitioners during the past couple of years—and not without good reason. It often creates more powerful and enduring learning experiences; it helps people establish and leverage social connections to accelerate the distribution and sharing of experiences, content, and guidance; and it allows learners to be more productive, learn faster, and work smarter.

it’s easy to lose focus on what matters, and to assume the end game is the technology

A social learning strategy should paint a compelling picture of the future state, clearly articulate the business case for change, and outline the roadmap for how you will get from “here” to “there” (including what must change, stop, and continue)

Google and Twitter have launched a service to allow people in Egypt to send Twitter messages by leaving a voicemail on a specific number after the last internet service provider in the country saw its access cut off late on Monday

Many companies have social media presence on sites such as Twitter and Facebook and create mobile applications but have not set up the infrastructure to deliver the same level of customer support as their more traditional communication channels

The report noted a "huge rise" in the number of customers who now use social networking sites and mobile commerce for business transactions, and said customer service in those areas was often isolated and not keeping pace

It is important for companies to fully embrace these newer channels by taking the lead in not only addressing the marketing aspects, but also in developing integrated support to ensure customers receive consistent treatment and quality problem-resolution over their social media and m-commerce communication channels.

Everybody’s Doing It.

There are all sorts of new trends that have hit the world of viral marketing over the past year. People are doing cool things with HTML5, creating interactive YouTube videos and interactive games, creating cool YouTube takeover campaigns, response campaigns and more. These ideas are still relatively new and surprising, but if you don’t act now they’re going to be old hat. Get into web video in 2011, while its still approaching its apex and you’ll have more of a chance of standing out and not just fading into the piles of copycat campaigns.

Online video is everywhere and it is only going to go further in 2011. This year we’ve seen Facebook become a major online video engine with viewers watching 16 minutes of video on Facebook per month and growing; the New Twitter launched, allowing users to watch videos directly from their Twitter feeds; more and more television viewers are cutting the cord and making the switch over to online video; and connected television services like Google TV and Apple TV are bringing web video to the television set