Staying Ahead in a `Copycat Economy' - Los Angeles Times - 0 views
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Pranesh Prakash on 24 Aug 10"Wine, private jets, insurance policies, premium coffee and high-speed Internet service, even technology consulting, are just a few examples of the market niches that have been hit by lower prices in recent years because of widespread imitation and competition. That may be good news for consumers, but not for the small businesses that invested time and resources to create products and build markets. To survive and thrive, a small business has to learn to constantly innovate in every area, from back-shop operations to products to distribution, says management consultant Oren Harari. His book "Break From the Pack: How to Compete in a Copycat Economy," to be published in September by Wharton Publishing/Prentice Hall, is packed with advice for small businesses."