This year's study reveals that consumer interest in green products has expanded across categories. Consumers worldwide intend to purchase more environmental products in the auto, energy and technology sectors compared to last year. As consumers across the globe have become more savvy about how green choices in personal care, food and household products directly affect them and their families, they are expanding their green purchase interest to higher ticket items, such as cars and technology.

For brands, the 2011 findings emphasize that they must not only develop environmental strategies to address their environmental impact, but they must also connect with consumers in a compelling and relevant way on a market-by-market basis

Consistent with last year's study, more than 60 percent of consumers globally want to buy from environmentally responsible companies.