In fact, Google's not just a habit. It's a virtual best friend for many people. In the past, we depended on friends, family and professionals for advice. These days, we turn to search engines for a range of issues, from deeply personal questions to trivia answers. Google is the leading search engine. Like a best friend, Google always there for us, listening and offering help. Google challengers like Bing are the equivalent of someone you don't know walking up and saying they want to be your new best friend. Thanks, but I'm covered.