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This is a great explanation for Customer Insights since it highlights the "mutual benefit" angle of Customer Experience. Customer insights is basically actionable data that helps bridge the gap between your brand promise and the experience your customers take back home, and bridging this gap is the easiest way to make your customers loyalists, and RETAIN them!

CUSTOMER INSIGHTS: THE KEY TO BOOST CUSTOMER RETENTION

Customer Experience has become more than a buzzword, evolving into a rigorous movement and dedicated practice worldwide. So much so that brands are expecting it to evolve and grow further this year. While a lot of Customer Experience trends related posts are predictive, here's a more in-depth take on what exactly is awaiting brands when it comes to CX in 2017!

CUSTOMER EXPERIENCE TRENDS FOR 2017

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Winning ideas for customer experience should be drawn directly from customers while engaging CMOs within the process for better understanding of customer satisfaction or alienation.

Are you really offering your customers the best possible buying journey? And do you know why you should be - you know, besides the fact that everyone and their grandmother is telling you it's what you should be doing? In a nutshell, offering your customers the perfect buying journey (or as close to perfect as you can get it to perfect) leads to more sales, higher revenues, and lower costs. The real question is how does this happen. Understanding the how will help you in the journey design process, so let's take a look at how the "how" happens. Is Improving the Buying Journey All You're Doing?

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How to educate yourself (and your employers) to provide excellent service and experience to the customers?

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Come to find out how you can achieve success in e-commerce! Whether you already have an online business, an online store, or you're thinking of opening one, you are sure to be concerned about the success of your business. Let's list some important aspects that make the difference between business success and bankruptcy. From perspective web development Do not rush the launch of the site Test the site Consider the site from the perspective of the buyer - try to give it a pleasant shopping experience to the customer, facilitate its purchase of products (integrate simple payment processes) Give importance to optimizing SEO From the perspective of marketing strategies and processes Add to your main product range and complementary ones - diversify, form packages - which together better serve the purpose, the utility for which it is bought The price - according to the studies made by the European Union - the price is very important for the buyer, often even a few money, make the difference if it is about the same product, code, brand. In this sense, you can help with verification, price comparison tools. Your price will make a difference. Be visible - marketing - depending on the category of products sold by you, strategies can be implemented to make your company the most visible online Business Partners / Partners - carefully choose your business partners and business associates. If you want your business to be successful in the long run then choose collaborators to give you the most professional benefits for your business. After the study by Accenture and eMarketer this year, 40% of online sales will be made through smartphones. So, more and more customers are buying using their phones. But are online stores ready for the growing number of customers who will be online? What are the challenges facing online stores? Security of card payments, after-sales assistance, and stock management. This three - influence customer experience and impact on the

Website engagement is not only limited to user experience or how they feel about your pages and navigations, yes it consists of these but not just limited to that only. They comprise of how the customer is using your website, what action they are performing there, are they ending up with what they want, are they becoming a profit customer to you.

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Let SHIFT Digital help you create a branded mobile app that creates value for your customers. A mobile application can improve your customers' experience. It also provides your customers with value, while benefiting your company through branding.

You're heard all the SEO experts talk about the importance of conversion optimization, but what does that really mean and why does it matter? Simply put, conversion optimization is the method of creating an experience - like a contact form, download or some other action - for a website visitor with the goal of increasing the percentage of visitors that convert into customers. It doesn't just stop there. Once an experience is created, it is consistently and constantly tested, analyzed and modified to ensure maximum conversion.

With many years of design and development experience, we apply our knowledge along with the latest technologies like HTML 5, CSS 3, JQuery, mootools and node.js to give you and your customers the best experience possible on the web today.

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