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This is a great explanation for Customer Insights since it highlights the "mutual benefit" angle of Customer Experience. Customer insights is basically actionable data that helps bridge the gap between your brand promise and the experience your customers take back home, and bridging this gap is the easiest way to make your customers loyalists, and RETAIN them!

CUSTOMER INSIGHTS: THE KEY TO BOOST CUSTOMER RETENTION

Samir Palnitkar, Founder of Zinrelo, was invited by TiECon Pune 2017 to deliver a Q&A session on building businesses with a retention-first strategy. The session focused on how B2B and B2C businesses can incorporate customer retention, loyalty and engagement in their company mantra. The article includes Q&A experts from Samir Palnitkar's session at TiECon. Read more to learn how companies like Starbucks, Zappos etc. have generated exponential ROI because of its exceptional focus on customer loyalty.

While agencies regularly direct their interest in attracting new customers, strengthening their connection with contemporary-day customers are, in addition, or possibly even greater critical. Customer retention is the lifeblood of any business enterprise. And it is a way to social media, it has got the energy to be an internet ambassador for your commercial enterprise organization.

Today's consumer is no stranger to the infinite web of e-commerce. Free shipping, coupon codes, and online customer reviews are the norm, not the exception. The vast world of online shopping certainly holds its advantages for businesses, but e-commerce also has the potential to be a giant roadblock for customer retention and loyalty.

In this day and age, businesses must be onboard with digital marketing to stay competitive and give customers what they want. Having a website or an advertisement in the yellow pages doesn't cut it anymore. Your competition is active online, it's time for you to be as well. At SHIFT Digital, we develop custom strategies based on the very latest in digital trends and technology. These custom strategies focus on increasing the reach and visibility of your business online while also establishing long lasting relationships with your customers through the use of social media.

Let SHIFT Digital help you create a branded mobile app that creates value for your customers. A mobile application can improve your customers' experience. It also provides your customers with value, while benefiting your company through branding.

Last week, Beatriz gave us some great reasons why we should take control of our Facebook privacy using lists. This week, I'll give you some simple instructions on how to create custom lists in Facebook, and how to do it without spending hours on Facebook. The easiest way to create lists is to roll your mouse to the right of the Friends section in the left sidebar of your Facebook page. Or, you can go to https://www.facebook.com/bookmarks/lists.

Engage and convert website visitors into customers with a live chat plugin. Provide support and increase customer retention.

Content marketing basically means creating and publishing interesting content that attracts your target audience and positions your business to be discovered by potential customers. This content can be audio, video, photos, articles, newsletters, webinars, etc. Content marketing can achieve many goals, including increased brand awareness, establishing an authoritative presence in an industry, increasing sales, and improving customer loyalty.

Trying to decipher Facebook privacy settings can be a mission. There are so many options it can be more confusing than quantum physics. One of the best ways to take control of your Facebook profile and your privacy is by creating lists. This post is the first in a series where we'll walk you through one of our favorite Facebook features: the list.

Not sure if you're operating under a bad logo? Ask your loyal customers, employees and friends to honestly weigh in on it then contact SHIFT Digital for an assessment.

SHIFT Digital can help you develop a fully optimized website that will keep your customers happy and coming back for more

Here at SHIFT Digital, we pride ourselves on knowing how to create effective advertising graphics. When designing our graphics, we research your customers, the ad placement and call to action thus allowing us to create the highest quality ads for you.

Speak with an experienced CRM professional at SHIFT Digital to find out what's best for your business before you buy a fully optimized CRM system.

Social media has connected customers to brands like never before. We can now interact with the brands we love - and the ones we don't like at all.

The Shift Digital team is on the leading edge of digital marketing, providing our clients with a wide range of tactics and customized strategy.

There are two groups of people that will always have the best perspective on your business: your customers and your ground level employees. Any business owner that ignores that fact and doesn't learn from these two groups is shooting themselves in the foot. When it comes to social media, the best content comes from where the rubber meets the road, not from marketers who haven't a clue about the day to day operations of the business.

Efficient conversion optimization is one of the most effective ways of marketing your business successfully on the web. Once you know what converts website viewers into paying customers, you'll be one step ahead of the competition. A conversion can be defined as the specific action you want your web visitor to take to take when visiting your website. This action may be making a purchase, signing up for a newsletter, downloading a white paper or registering for an event.

More and more businesses are buying and selling products and services via the Internet. This practice is commonly referred to as e-Commerce. e-Commerce involves many different technologies including online transactions, funds transfer, and electronic data exchange. As e-Commerce because a mainstream part of life, businesses must get on board and make sure their customers have smooth transactions when purchasing products online.

You're heard all the SEO experts talk about the importance of conversion optimization, but what does that really mean and why does it matter? Simply put, conversion optimization is the method of creating an experience - like a contact form, download or some other action - for a website visitor with the goal of increasing the percentage of visitors that convert into customers. It doesn't just stop there. Once an experience is created, it is consistently and constantly tested, analyzed and modified to ensure maximum conversion.