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This is a great explanation for Customer Insights since it highlights the "mutual benefit" angle of Customer Experience. Customer insights is basically actionable data that helps bridge the gap between your brand promise and the experience your customers take back home, and bridging this gap is the easiest way to make your customers loyalists, and RETAIN them!

CUSTOMER INSIGHTS: THE KEY TO BOOST CUSTOMER RETENTION

Are you really offering your customers the best possible buying journey? And do you know why you should be - you know, besides the fact that everyone and their grandmother is telling you it's what you should be doing? In a nutshell, offering your customers the perfect buying journey (or as close to perfect as you can get it to perfect) leads to more sales, higher revenues, and lower costs. The real question is how does this happen. Understanding the how will help you in the journey design process, so let's take a look at how the "how" happens. Is Improving the Buying Journey All You're Doing?