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Maddy Wood

Strategic Consultancies Invade Marketing Agency Space - Forbes - 0 views

www.forbes.com/...-invade-marketing-agency-space

strategic consultancy

shared by Maddy Wood on 09 Jul 13 - No Cached
  • Strategic Consultancies Invade Marketing Agency Space
  • Maddy Wood on 09 Jul 13
     
    The traditional lines of demarcation between advertising agencies, public relations firms and now strategic consultancies have been blurring for some time.  In many ways, these developments follow the ongoing transformation of the CMO role from one of the grand orchestrator of the organizations' communications efforts to a more fundamental role as a strategic driver of growth and enterprise value. Many of the traditional agency and PR services have not fully  made the adjustments necessary to play in this new strategic arena.
bethgranter

Conversational Leadership - 0 views

www.theworldcafe.com/leadership.html

conversational leadership trendsbriefing worldcafe meeting discuss group conference structure social business strategy business

shared by bethgranter on 28 Nov 12 - No Cached
  • Conversational leadership takes root when leaders see their organiza- tions as dynamic webs of conversation and consider conversation as a core process for effecting positive systemic change. Taking a strategic approach to this core process can not only grow intellectual and social capital, but also provide a collaborative advantage in our increasingly networked world.
bethgranter

They Built It, but Employees Aren't Coming - 0 views

sloanreview.mit.edu/...-it-but-employees-arent-coming

employees internal systems comms communications platform technology social tools trendsbriefing social business

shared by bethgranter on 24 Oct 12 - No Cached
  • Are companies that have made headway in introducing a social collaboration platform into their enterprise having success getting employees to participate?
  • According to one recent study not really.
  • munications was also so highly ranked indicates that this function may be carvi
  • ...5 more annotations...
  • ay be carvin
  • Another noteworthy result: when asked what function in the company “owns” social, the highest response was IT (cited by 74.5%) and the second was “Corporate Communications (not marketing),” cited by 38.2%. While the fact that IT was listed first is not at all surprising, the fact that Corporate Communications was also so highly ranked indicates that this function may be carvin
  • a role as a
  • leader in social, and where it is seen as playing an important role.
  • Answering this important question — how to provide enough value to get employees to engage and participate — is going to be vital for firms as they try to move their social initiatives from experimental phases to a place where real strategic value is created.
bethgranter

Strategic Design & Development Services | EffectiveUI - 0 views

www.effectiveui.com/...strategy.php

nicediagram chart process UI UX

shared by bethgranter on 13 Aug 13 - No Cached
  • bethgranter on 13 Aug 13
     
    Nice process diagram
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