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Jason Ryan

Designing for Mobile, Part 1: Information Architecture - UX Booth | UX Booth - 1 views

www.uxbooth.com/...art-1-information-architecture

twitterfave UX Mobile IA smartphone design

shared by Jason Ryan on 05 Oct 12 - No Cached
  • Jason Ryan on 05 Oct 12
     
    Designing for Mobile, Part 1: Information Architecture - A great Intro and some great UX patterns to consider using http://t.co/OYcrWGj5
Patrick Sansom

A Bias For Making - 2 views

www.uie.com/...a_bias_for_making

strategy bias making

shared by Patrick Sansom on 07 Feb 14 - No Cached
  • Patrick Sansom on 07 Feb 14
     
    Teams with a bias for making end up producing better designs than those teams that have a bias for planning. They're more informed about how they build and what their options are.
Patrick Sansom

Infinite Scrolling is Not for Every Website - 0 views

www.nngroup.com/...infinite-scrolling

Infinite Scrolling UI Design

shared by Patrick Sansom on 07 Feb 14 - No Cached
  • Patrick Sansom on 07 Feb 14
     
    "Endless scrolling saves people from having to attend to the mechanics of pagination in browsing tasks, but is not a good choice for websites that support goal-oriented finding tasks." "infinite scrolling can feel like drowning in an information abyss with no end in sight"
Maddy Wood

http://newslettersfreshbusinessthinkingmail.com/rp//5067/process.clsp?EmailId=100001155... - 0 views

newslettersfreshbusinessthinkingmail.com/...process.clsp

digital_literacy digital_budgets

shared by Maddy Wood on 30 Aug 13 - No Cached
  • Highest rise in marketing spend in six years
  •   The latest IPA Bellwether survey published last week shows a sharp upward revision in marketing budgets in Q2 2013. The rise is the highest in almost six years.
  • "These are very positive and welcome figures indeed. It is no surprise to see internet spend comprising the lion’s share of the increases - a trend that is only set to continue. Digital no longer represents a tick–the–box exercise for companies; it is clearly an essential revenue driver and fertiliser for the green shoots of economic recovery.”
  • ...2 more annotations...
  • Although this is positive and welcoming news, marketers need to have a good level of digital marketing knowledge and the IAB (Internet Advertising Bureau) says that; “Even digitally adept marketers are staggered by the amount of information available to them through digital media.”
  • It’s widely accepted that there is a lack of digital understanding and in a sector that is moving so quickly it’s imperative that businesses keep up with the latest developments. Ray Clark from www.digitalmarketingshow.co.uk explains how his event plans to address the huge gap in digital knowledge; “ There is no doubt that ‘digital’ is the way forward for businesses of all sizes and there is certainly an appetite for information, ideas and advice from UK marketing professionals. The issue until now has been that existing events tend to be very technology orientated and are aimed at marketers who already have a level of expertise.”
  • Maddy Wood on 30 Aug 13
     
    The latest IPA Bellwether survey published last week shows a sharp upward revision in marketing budgets in Q2 2013. The rise is the highest in almost six years. , "These are very positive and welcome figures indeed. It is no surprise to see internet spend comprising the lion's share of the increases - a trend that is only set to continue.  It's widely accepted that there is a lack of digital understanding and in a sector that is moving so quickly it's imperative that businesses keep up with the latest developments.
Digbybn -

Google Adds TV Listings, But The Results Aren't Ready For Prime Time - 0 views

searchengineland.com/google-adds-tv-listings-173882

google listings results tv

shared by Digbybn - on 09 Oct 13 - No Cached
  • Digbybn - on 09 Oct 13
     
    Google adds television series information to its knowledge graph. Looks like it needs a lot of work, but it's interesting to see how they're expanding their right hand panel in the SERPs. Also a very interesting point that they aren't showing where you can buy/watch the shows at the moment. This will be influenced by the piracy debate going on, but also seems like something that they could possibly monetise to me.
Antony Mayfield

Marketing: Less guff, more puff | The Economist - 0 views

www.economist.com/...ger-voodoo-less-guff-more-puff

earned_media CMO marketing the_economist to_blog

shared by Antony Mayfield on 21 May 13 - No Cached
  • But to stride in jauntily they will have to change the way they work. Gartner, a consultancy, has predicted that by 2017 they will spend more on technology than their companies’ chief information officers. Already 70% of big American firms employ a “chief marketing technologist”, says Gartner. With the shift in emphasis from set-piece campaigns to rapid responses, CMOs need more people working directly for them. This is putting into reverse a 20-year trend of favouring “working spend” (what consumers see) over “non-working spend” (overheads), says Dominic Field of the Boston Consulting Group.
  • Still, a gap yawns between what CMOs could do and what they actually do. The left-brained bent that the job now demands “is not part of where their experience has been”, says McKinsey’s Mr Edelman. But CMOs are learning. Mindshare installed an “adaptive lab” in its London headquarters to educate them. DigitasLBi teaches its clients that not every utterance about a brand needs to be vetted by lawyers.
Maddy Wood

Outliers & Observations » Market Research Data Collection - 0 views

mreb.exbdblogs.com/...data-collection

nokia_b2b mobile_behaviour

shared by Maddy Wood on 22 Oct 12 - No Cached
  • Collecting information on Smartphones may lead to smarter insights
Antony Mayfield

Inside The Economist: Top 5 insights from Integrated Marketing | Lean Back 2.0 - 0 views

www.economistgroup.com/...ghts-from-integrated-marketing

economist brand_publishers integrated_marketing

shared by Antony Mayfield on 18 Sep 12 - No Cached
  • I spoke to Samantha Silberberg, integrated marketing manager, and Patrick McIntee, senior marketing manager, in The Economist Group’s integrated marketing department about the top
  • Advertisers are creating their own content in-house, and requesting it from media companies. So much of advertising today is about relinquishing control of brand image, but white-label content [content produced by media companies that advertisers rebrand to appear as their own] allows them to provide information that is valuable to readers while creating a positive brand image.
  • The truth is that many advertisers lack the time, skills, expertise and resources to produce effective white-label content. There is also still distrust from audiences towards companies that are not already content providers offering content.
Maddy Wood

Can web technology help to save the high street? | Econsultancy - 0 views

econsultancy.com/...y-help-to-save-the-high-street

omni-channel

shared by Maddy Wood on 06 Sep 13 - No Cached
  • Each player is a node in our high street, but at the moment they are operating independently, rather than as a network. They may be using a web page to hold information in an archive-like manner, but they are not responding in real-time to their consumers and other nodes.
  • To strengthen the high street, we need to increase the number of mutual connections between the nodes or network participants (retail, services, local government, job centres and all others). The more mutual connections, the more adaptive the high street network becomes in response to changes in the success of individuals shops and services.
  • Establish a ‘Digital Maturity Demographic Profile’ for each town to prepare for ‘networked high streets’ and tailor connection and communicationstrategies accordingly.
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